Description:

In this session Susan will walk you step by step through the process of keyword placement on the various pages of your website.

You will learn:

• Meta tags - why they are important, which ones are important, and how to develop them
• ALT tags and their importance with search engines
• Title tags and their importance with search engines
• How to determine your most important keywords
• What Keyword Density is most appropriate
• Where these keywords should be placed, how often they should be repeated
• Questions to ask a company that offers search engine optimization services
• The problems with frames and search engines
• The problem with Flash and rich media and search engines

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