Susan Sweeney
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The e-Business Formula for Success

Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business's existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business) and choose the business model that is right for them. The major features, benefits, and drawbacks of each model are detailed, and tips for designing and developing a Web site to match each model are provided. Techniques for drawing large volumes of targeted traffic complete this handbook for e-business success.


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