|Coupons - A Great Repeat Traffic Generator
Coupons are a great
way to keep customers coming back to your Web site. Offering coupons or
discounts from your site cuts down on overhead because people print their own
coupons on their own printers. It is especially effective because people print
coupons they want to use. Typically coupons they receive in their snail mail
are not of interest and are rarely used. Because they have visited your site
they want the information on products and services you offer, why not provide
an incentive to use these products or services by offering them a discount or
a free sample? Turn that hesitant prospective customer into a buying customer
though a coupon.
There are a few things to keep in mind when creating your online coupons:
Change your coupons often. Tell your site visitors "We have new coupons
every week...keep checking back and bookmark this site".
Encourage permission and viral marketing..."sign up to be updated of new
coupons on our site" and "tell a friend about these great
Include an expiration date which is close to the release date which provides
an incentive to:
use the coupon immediately
return to the site to see new coupons
Have a clear and concise call to action to use the coupon
Make sure the coupon is printer friendly
The graphic should be no more than 5k because:
it will download faster
if a page has lots of content to load your coupon will load before other content
The following tools will assist you in creating your online coupons:
A free service that gives you the power to design and download professional
quality animated banner ads quickly and easily. Use your banner to link to your
coupon from another site or place your coupon on your banner (non-animated) and
display on your Web site for printing.
An online GIF image editor that is free. Just simply enter your information,
select your colors and you have your coupon ready for use on your site.
Allows you to create free banners using a variety of themed backgrounds. Simply
enter your information and it will create a banner or coupon for you.
Another site that allows you to create your graphic banner or coupon
A site which allows you to download various banner sized backgrounds for
manipulation in your own graphics program to create your coupons.