If you have ever sent an e-mail to a colleague or friend and you received
an "out of office" reply message, you know what an autoresponder is.
However, autoresponders can also be used for promotional purposes. You may have heard them referred to as mailbots, infobots, automatic
e-mail and e-mail on demand. Based on the same principle as a fax on demand
service you send an e-mail to a specific autoresponder e-mail address and you
will receive via e-mail, the requested information. The major benefit besides
automation of a daily task is that there is instant gratification for the
recipient in that they can receive information 24 hours a day, 7 days a week,
365 days a year. Another benefit is you can schedule multiple messages at
pre-determined intervals which is helpful in getting your message in front of
your prospective buyer as research indicates that they need to be exposed to
your message multiple times before making a purchase. Factor in the savings of
additional telephone and fax costs and autoresponders become a very cost
effective addition to your marketing strategy.
use autoresponders to send information such as:
e-zine copies to potential subscribers
of office advice
When trying to select an autoresponder you want to make sure it has all the
features you need to make the most out of your marketing activity. Some things
to look for include:
responses - It is very important to make the recipient feel that they are
the only one receiving the e-mail, that it was sent specifically to them.
Most autoresponders today capture not only their e-mail address but also
the requester's name allowing for personalized responses.
responses - Market research has shown that potential customers have to be
exposed to your message multiple times before buying. Many autoresponders
allow for multiple messages on a scheduled time line.
fields - Make sure you can set up mandatory fields so that when someone
sends a message they must fill in specific information such as their name
or phone number in addition to their e-mail address. This allows you to
create a more detailed database of prospective customers.
of message - Ensure that the autoresponder you choose does not limit the
size of your message.
- In order to be able to track the results of your marketing efforts, you
need access to reports in order to determine what is working and what is
- It is vital that you be able to update your autoresponder messages so
that recipients receive the most up to date information on your products
messaging - Studies have shown that HTML e-mails have a higher click
through rate than plain text e-mails.
An autoresponder system that allows you to send multiple responses
without unwanted advertising and best of all it is free. Also includes the
ability to send HTML e-mails.
A free service that allows you to have autoresponders running from your Web
site but also allows you to advertise your business in the e-mail body of other
targeted sites' autoresponders and visa versa.
Another free service which allows you to send automated responses to
those asking for more information from a form on your Web site or through
e-mail to you. Allows unlimited follow up responses that can be sent daily,
weekly, monthly or yearly and also allows for personalization of your
An autoresponder service that charges US $15.99 per month. Allows you to
customize your autoresponder to your specifications.
Other services and software solutions:
Fast Facts (http://www.fastfacts.net)
AWeber Systems (http://www.aweber.com)
In order to ensure you produce effective autoresponder messages use the
Personalize - Use the recipient's name throughout the message and in the subject
- Tone - Write your message in a tone that will build a relationship. Selling
is all about relationships.
- Focus - Focus on the recipient's needs and how your product or service
provides a solution to them.
- Subject line - Make your subject line catchy but don't use ad copy or it
will be deleted before it is read.
- Call to action - You'd be surprised how often people do what they are told
- Use correct spelling, upper and lower case, grammar and punctuation. This
correspondence is business correspondence and is a reflection of everything
related to how you do business.
- Make your point quickly - Online readers have little patience with lengthy
- Write for scanability - You should have a maximum of 6-7 lines per
I have included a couple of resources for you to check out when developing
your coupons. For additional resources on a variety of topics, I
recommend you visit the resources section of my Web site at http://www.susansweeney.com/resources.php
There you will find additional tips, tools, techniques and resources.
to Use Email & Autoresponders to Communicate with your Visitors
by Michael Wong
Have you thought of using autoresponders to automatically reply to visitors'
emails? Autoresponders are a wondering time saving tool and are typically a free
service from your ISP.
More Work Takes Less Effort and Earns More Profit
by Dale Reardon
This article shows you how doing more work can take less effort and earn you
more profits. The key is automation and the process is following up. Read on.
your E-mail Load with Autoresponders
by Jennifer Johnson
The author is an advocate of responding personally to visitor email, but there
are certain situations when an autoresponder may benefit you AND your visitor.
Find out which ones.
Visit my Web site at http://www.susansweeney.com