use social media to market. You have built your networks, updated your profile
and started socializing with people. What else can you do to maximize it to its
fullest potential? Optimize it for search engines! Learn which parts of social
media sites get indexed and use that knowledge to optimize it with your target
provide links to your web site. Focus on those sections to reap the full effects of social
some social media sites like Twitter and
Flickr, everything is indexed by the
search engines. Twitter became a fast-rising star in the social media arena,
known for its 140-posting limit. It became an instant favorite since people
could send out quick news to their followers. Flickr, on the other hand, established itself as the best online photo
management site. Flickr pages - profiles, photos, videos, groups and
applications, all get indexed by search engines.
most social media, however, not all the pages are indexed by search engines.
They only choose certain sections and the rest are kept private. To know which
ones to optimize, it is best to find out what pages gets indexed in our
favorite social media sites.
a subset of our LinkedIn Profile
that gets indexed by search engines but the Recommendations, Groups, Applications
and Micro-blogging sections in LinkedIn do not get indexed. LinkedIn is a
social networking site that is best known for being business-oriented. Because
of this, LinkedIn Job Postings and Answers also get indexed by search engines,
as well as a subset of the company profile at the LinkedIn Company Page.
phenomenal rise of Facebook has
reaped varying reactions. It has changed the landscape of social media in more
ways that one and it is what it is now, a tool that keeps people connected. Our
Facebook profiles get indexed but very little information is shown.
Facebook Pages and Groups are indexed while the Advertising and Applications sections
YouTube is proof
that people like to be entertained and prefer the visual experience above
anything. The viral effect of YouTube is evident in the discoveries of talents
worldwide, just like many of those featured in The Ellen Degeneres Show. The
videos we upload on YouTube and the channels and groups we join all get indexed
by search engines. However, the advertising and streams here do not.
profiles, group listings, the forums and our events calendar in MySpace all get indexed; same goes for
our MySpace blogs. MySpace raked in users because it presented more
functionalities than its counterpart back when they started. Users were able to
express individuality in MySpace through their music and profile customization
features. But as with Facebook and YouTube, advertising and applications on
MySpace are not indexed by search engines.
advantage now and start optimizing your social media accounts.
It is very important to keep this information in mind when
setting up your profiles and developing your social media strategy. I can’t
stress enough how important it is to either know this stuff or work with
someone who does before you start your social media marketing. Almost every
client I work with is not maximizing the opportunities available through social
media marketing – don’t let this happen to you.
Author: Internet marketing expert and best-selling author Susan Sweeney
is devoted to helping you do more business online. To learn how to register for her free
Internet marketing articles, visit www.susansweeney.com.
© 2009 SusanSweeney.com
Want to use this article in your e-zine, newsletter, blog or
This content may be copied in full with copyright, contact, creation and
information intact, without specific permission, when used in a not-for-profit format. If any
other use is desired permission in writing from Susan Sweeney is required. If you do use it,
I’d love to see a copy.