This newsletter's hot topic is: Social Media - DON'T Jump On The Bandwagon


-    Where in the world is Susan? Right now I’m speaking at Disney in Orlando, then on to the CAPS Conference in Calgary before going to speak for America Outdoors in Reno.

-    Hot Topic:  Social Media – DON’T Jump on the Bandwagon

-    Susan Recommends: User Name Check

  ISSN 1544-7928

November 19, 2009
Volume VII, Issue 25

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Sorry I haven't done a newsletter in a while. I’ve been so busy! With developing several large Internet projects and writing books — I’m writing Social Media for Business, as well as Online Social Media and PR for Hotels, Online Social Media and PR for B&Bs, and Online Social Media and PR for Destination Marketing Organizations — I’ve barely had time to relax and pamper myself, but I’m loving it!

Social Media has exploded and so has the consulting side of my business. I’m now doing Social Media Strategies and Maximizing Online Success Programs, all while doing Phase 1 of the renovation of my dream home right on the lake in Nova Scotia. I know, I’m so excited! But now, I am back and the newsletter is on track.

Internet Marketing Bootcamp

The next Internet Marketing Bootcamp is scheduled for January 11 – 12, 2010. Sign up now and get the details here. It would be two great days where I’ll educate and provide you with the right skills to maximize your business opportunities online. Get your own copy of the agenda now.

Social Media – DON’T Jump on the Bandwagon

Everyone’s jumping on the bandwagon, but a lot of people are also wasting plenty of time in the process. Now, it has become more like social NOT working rather than social networking. This week, let me tell you why you need to step back and look at the objectives and target markets of your products and services first before jumping on anything.

Happy reading and have a great thanksgiving!

All the best,
Toll Free Phone: 1 (888) 274 0537
Phone: (902) 468-2578
Fax: (902) 860-4468



January 11 – 12, 2010
Cuscowilla Golf Club and Resort, Lake Oconee, GA

Want to effectively market your business online? Or, build a dynamite website from scratch? Let me provide you with the proven tips, tools, techniques, resources and strategies you need to grow your business and maximize your opportunities online.

From Common e-Business Myths and Realities, to Social Media Marketing, to Offline Promotion, it’s a great two-day, increase-your-business deal for only $497.

Seats are limited. Register now!

See the updated agenda here.  

Want the Internet Marketing Bootcamp to Come to Your Area?

These days, I am working on customizing the bootcamp for organizations and their members. If you know of any organization that wants to make the Internet Marketing Bootcamp open to the public, let me know. I will work with you and give you access to my database, but it will be your event. You will set the price and take care of all the details. You can also register through my site.

If you'd like to have an Internet Marketing Bootcamp in your area, call me at 902-468-2578 or send me an email at


Social Media - DON'T Jump On The Bandwagon

By Susan Sweeney

 Everyone’s jumping on the bandwagon, but a lot of people are also wasting plenty of time in the process. Now, it has become more like social NOT working rather than social networking.

Admit it, it’s all getting a bit too much! We need to step back and look at the objectives, target markets and our products and services first before doing anything hasty. Moreover, we also have to consider the time we have to devote; the personnel, expertise and budget we need to allocate; what we want to accomplish; and what success would look like and how we will measure it.

Document the strategy

For example, let’s say you have determined that Facebook® is the preferred social media venue for marketing a specific product or service you need. You have to determine which element will fit with your objectives, and the time and budget you’ll need to get the results you’re looking for and be well received. Will it be through page posts? A targeted ad you will run? A group discussion? Or, an application like Marketplace? With so many questions, you need to have your strategy in place before anything else.

Know all the options: what you need to do, what you want to do and how far you want and could go.

Explore your objectives: why do you prefer this social media over another?

Take a closer look at your target markets: are they really going to benefit from what you have in mind? Will your social media get you closer to or farther from them?

You need to plan and have a strategy that fits like a glove. You need to know what success means to you first, and know how you will measure it. Only then can you jump.

© 2009

Want to use this article in your e-zine, newsletter, blog or website?

You are more than welcome to use this article, as long as you include the following resource information: Internet marketing expert and best-selling author Susan Sweeney is devoted to helping you do more business online. To learn how to register for her free Internet marketing articles, visit

Founder and President of Connex Network Inc.,  a successful Internet marketing and e-Business consulting firm, Susan Sweeney is both a Chartered Accountant and a Certified General Accountant. She also holds her CSP (Certified Speaking Professional), the highest earned designation from the National Speakers Association and the industry’s international measure of professional platform skills.

An internationally recognized Internet marketing and e-business expert, Susan has delivered lively keynote speeches, workshops and bootcamps to audiences on 4 continents. As further proof of her skill, she has recently been inducted into the Canadian Speakers Hall of Fame.

This best-selling author has written 8 Internet marketing books, including the highly regarded and successful 101 Ways to Promote Your Web Site. It’s now in its 7th edition and has been translated into German and Spanish, sold over 77,000 copies and received rave reviews from tourism industry professionals.

With her husband Miles — and their three children Kathlyn, Kar and Andrew — Susan still finds time to: go on adventures around the globe, such as hot air ballooning, white water rafting and shark tank swimming; listen to her favorite country singers Colin Raye and Garth Brooks; and practice her carpentry skills.

Learn more about Susan, her webinars and her products at her site

Susan Sweeney

Toll Free Phone: 1 (888) 274 0537
Phone: (902) 468-2578
Fax: (902) 860-4468


User Name Check

 It’s great to find out if your preferred user name is available or taken with just a mouse click, right? Especially if it’s easily accessible and free.

Well, there is such a site where you can check and see whether your user name is taken or not on a number of social media sites. Check all 68 of them here!

If available, make sure you claim your name now. Remember, once it’s gone, it’s gone.
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