This newsletter's hot topic is: A Taste of Tweet Success: How To Maximize Your Business Using Twitter


-    Where in the world is Susan? Right now, I’m just back from Reno, Nevada where I spoke at the America Outdoors Conference and am gearing up for the Holidays.

-    Hot Topic:  “A Taste of Tweet Success: How To Maximize Your Business Using Twitter”

-    Susan Recommends: The Next Big Thing in Digital Publishing :

  ISSN 1544-7928

Dec 18, 2009
Volume VII, Issue 26

for this e-zine

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I do apologize if you didn’t get the newsletter I sent a couple of week ago – whatever I did it only went out to a fraction of the people it was supposed to. But do not fret! A copy of the last newsletter entitled “Social Media – DON’T Jump on the Bandwagon” is available here.

I’m also nearing the homestretch on my new book “Social Media for Business” that I am coauthoring with Randall Craig. It is due to my publisher on December 31, 2009. It’s a good read for the New Year so watch out for it!

Internet Marketing Bootcamp

Speaking of the New Year, another Internet Marketing Bootcamp, is scheduled on January 11-12, 2010. Sign up now and get the details here.

In two days you’ll get everything you need to maximize your business opportunities online. Get your own copy of the agenda now. Register early as space is limited.

A Taste of “Tweet Success”: How To Maximize Your Business Using Twitter

Twitter has become the revolutionary method by which people broadcast their existence. The popularity of “micro blogging” has also caught-on in the world of business with companies making themselves known to more consumers and using it to interact with them. You too can maximize your business potential and reach out to the billions of users hooked on Twitter. This week, I’ll be giving you some helpful pointers on how to do it and have success. Kick-start your New Year!

Happy reading and here’s wishing you a joyous Holiday Season!

All the best,
Toll Free Phone: 1 (888) 274 0537
Phone: (902) 468-2578
Fax: (902) 860-4468



January 11 – 12, 2010
Cuscowilla Golf Club and Resort, Lake Oconee, GA

Want to effectively market your business online? Or, build a dynamite website from scratch? Let me provide you with the proven tips, tools, techniques, resources and strategies you need to grow your business and maximize your opportunities online.

From Search Engine Optimization, to Social Media Marketing, to Web Metrics, it's a great two-day, increase-your-business deal for only $497.

Seats are limited. Register now!

See the updated agenda here.  

Want the Internet Marketing Bootcamp to Come to Your Area?

These days, I am doing more private Internet Marketing Bootcamps than public ones. With a private Bootcamp an organization hires me to deliver the Bootcamp for their group - they set the date, location and price. Sometimes they like me to offer it to my contacts and sometimes they want it all for themselves. That's why this one is such a deal - it's private and their price is $497 - but you're invited. You can also register through my site.

If you'd like to have an Internet Marketing Bootcamp in your area, call me at 902-468-2578 or send me an email at



A Taste of “Tweet Success”: How To Maximize Your Business Using Twitter

By Susan Sweeney

Twitter began in 2006, as an experimental communication platform combining the concept of an “away message” and the ease in mobility of an SMS message. Since its formal launch in 2007, Twitter has become the social web tool of choice by many individuals who have loved it for its ease of use and for its versatility in reaching out to people. Although there are still those that don’t see what the hype is about and can’t make heads or tails of its uses, there are also those clever enough to reinvent it as an effective marketing tool to help their businesses reach its target markets and deliver value to them.

Twitter lets you write and read messages of up to 140 characters, accessible via computer or cellphone. As a micro-blog, most of the posts are public, easy to read and easy to respond to. It is this “conversational method” that many companies take advantage of to reach their existing customers, engage new ones and also create partnerships with other business entities – clearly, a ground-breaking marketing scheme.

Maximize your market reach by getting more people to follow you on Twitter, so that more people can see you and listen to what you have to say. The simplest way to get more followers is to include your Twitter account as part of your signature in emails. Don’t forget to include your account details on your business card along with your other contact details such as phone number, mobile number and email. Your Twitter account can also be publicized in other social media networks such as Facebook and LinkedIn so that your immediate circle of friends, family and co-workers will know that you are twittering and thus would be more likely to follow you.

The success of a Twitter marketing strategy lies in one’s ability to find people relevant to your line of business. So, learning to pinpoint your target market is key. An effective way to start is to input any word relevant to your brand, your products and/or services, your target market or your business in the search field on the main page of Twitter, and all the “tweets” (the mini-messaging format used by Twitter) with this keyword will pop up. You can either follow the “twitterers” (Twitter users) using these words as they can be prospective clients or partners to do business with, or you can join in on their discussions and invite them to visit your website.

Before you start twittering it is crucial to determine what your business objectives are. Do you want to increase traffic in your website? Or introduce a new marketing promotional deal? Or would you like to know how you fare in terms of customer satisfaction? Twitter has several useful tools that can help improve your business such as doing a “sentiment analysis” to gauge popularity within a category. For your promotions, your business can offer deals via Twitter by offering coupons to interested parties. You can even go as far as determining who or what your business competitor is like with the people search tool. There is unlimited potential in the amount and quality of information that can be mined from Twitter and the best way to get started is to explore it using the tools, directories and searches available for your use.

 Another option that businesses can take advantage of is to set-up multiple Twitter accounts. This is a common practice among those who have a business Twitter account and a personal account of their own. Some companies with varied product offerings also use multiple accounts to easily post updates to alert clients of their different promotions and new services. This is practical in the case of, let’s say, a large resort company, where there are several amenities such as a golf course, a spa, a restaurant, and a 5-star hotel. Setting up multiple accounts allow for ease of regular updating, organizing and tracking of Tweets. The golf course could tweet available tee times for the following day to followers interested in this information, the restaurant could tweet the restaurant specials to a completely different set of followers and the spa could tweet about their promotions to another totally separate target market.

As Twitter is a public social networking site, it is but proper that the Tweets you input should always be appropriate, and should not contain any information that you might regret making known to many. These microblog posts are much less scripted and less edited than most writings and so be very careful on what and how you Tweet. Remember that Twitter is all about establishing relationships, so much like an actual dialogue, a bad Tweet can leave a damaging impression.

Here are other best practices to maximize your business potential with the help of Twitter:

  • Always look out for comments, praises, suggestions about your company’s services and products. Find time to address concerns and thank people when complimented.
  • It helps to add a personal touch to your Tweets. People respond better to Tweets with a casual and friendly tone.
  • Don’t forget to reply to questions directed at you.
  • Make people feel good by ReTweeting messages that you like.
  • Do not SPAM other Twitter users.
  • If you’ve just introduced a new product or service, do not hesitate to ask for customer feedback.
  • Stop, Look and Listen. A great way to benefit from the huge amount of information available on Twitter is just to sit back and listen in on the conversations. In that way, you learn more about your customer’s comments, what the competitors are doing better than you, and how you can improve your business model.

Happy Tweeting! :)

Author: Internet marketing expert and best-selling author Susan Sweeney is devoted to helping you do more business online. To learn how to register for her free Internet marketing articles, visit

© 2009

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An internationally recognized Internet marketing and e-business expert, Susan has delivered lively keynote speeches, workshops and Internet Marketing Bootcamps to audiences on 4 continents. She has developed Internet marketing training programs and delivers live Internet marketing webinars publicly and for corporations and industry associations.

Susan has written 8 books on Internet marketing and I currently writing Social Media for Business with Randall Craig (due to the publisher December 31). Several of Susan’s best sellers include 101 Ways to promote Your Web Site, now in its 7th edition it has sold over 70,000 copies worldwide and has been translated into German and Spanish, and 101 Internet Businesses You Can Start From Home which has sold over 20,000 copies.

Susan is a partner is an award winning web development company, owns an online learning portal and several online businesses. She also provides consulting and coaching to select businesses and organizations.

Learn more about Susan, her webinars and her products at her site.

Susan Sweeney

Toll Free Phone: 1 (888) 274 0537
Phone: (902) 468-2578
Fax: (902) 860-4468


The Next Big Thing in Digital Publishing: “ You Publish

Tired of magazines cluttering your bedroom?

Heralded as one of Time Magazine’s 50 Best Websites of 2009, is a free-use “online newsstand”, that offer its visitors the joy of virtual browsing through countless online copies of magazines, newsprint, brochures, and catalogues. The online collection can be viewed via an online reader where one can “flip” through each page and view it with superior clarity and ease.

Aside from the vast amount of archived published materials,’s claim to fame is that it also allows its users to upload any PDF document they have and transform it into a professional-looking publication that can be embedded onto any website. An added bonus is having access to statistics to see how many people are checking out your work.

The next wave in the future: in mobile format. – just imagine having a plethora of magazines and other publications on hand anytime, anywhere! Wow…now that’s something to look forward to!

If available, make sure you claim your name now. Remember, once it’s gone, it’s gone.
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