Susan Sweeney
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PRESS RELEASES

"101 Ways to Promote Your Web Site Hits the Shelves"

Hot Off the Press! "Going for Gold!" kick-starts speaking careers

Maximum Press announces "Internet Marketing for Your Tourism Business"


"101 Ways to Promote Your Web Site" Hits the Shelves

"101 Ways to Promote Your Web Site," Second Edition
Proven Internet Marketing Tips, Tools, Techniques, and Resources
to Increase Your Web Site Traffic

By Susan Sweeney, CA, CSP
Dartmouth, NS/10-02-00 - Maximum Press is proud to announce 101 Ways to Promote Your Web Site, Second Edition, by Susan Sweeney. This combination book/web site is dedicated to helping readers draw more visitors to their web sites. It is a comprehensive, hands-on, step-by-step guide for increasing web site traffic by using hundreds of proven tips, tools, and techniques. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and web site designers will find this book invaluable in developing their online strategies. You can read it this weekend and begin implementing your online promotion strategy on Monday. The first edition of this book has already sold over 25,000 copies. The freshly updated Second Edition includes seven new chapters covering the latest developments in web site promotion.

101 Ways to Promote Your Web Site, Second Edition, distinguishes itself from other Internet marketing books by its specialized focus on how to effectively promote your online presence and increase your success. Author Susan Sweeney is a recognized expert in effective web site promotion techniques and carries hands-on experience in helping Internet-based and traditional businesses succeed on the Internet. The book shares proven strategies and tactics for using E-mail, links, news groups, mailing lists, meta-indexes, grand openings, Ezines, Webrings, Cybermalls, Banner Exchange programs, on-line advertising, and more to increase the number of repeat visitors and first-time hits. The templates, checklists, forms, lists of search engines, and sample maintenance and implementation scheduled for site updating will be helpful to beginners and experienced Internet marketers alike.

A password necessary for accessing the book's companion Web site is included with each book. This innovative "members only" site provides the reader with the latest Web site promotion news, updates to the book, expanded information, and other online marketing resources.

Early Praise for 101 Ways to Promote Your Web Site:
"Just the ‘toolkit' we needed to successfully launch our online business."
Patti Ellis-Hedden

"This is exactly the key information I needed for my Internet marketing campaign. Ask me if I'm doing cartwheels."
Jeff Morris

"One-stop shopping cart full of industry secrets that totally contributed to our strategic Internet marketing plan"
Dr. Harvey Silverstein, Concentrics Communications Canada

Susan Sweeney . . .
Is the president of Connex Network Incorporated of Dartmouth, Nova Scotia, an international Internet marketing and consulting company. The real world experience Susan has gained by promoting many commercial Internet projects has made her a recognized expert in site marketing and promotion. She is a frequent speaker at Internet marketing events, seminars, workshops, and conferences. Today Susan resides with her husband and three children in Bedford, Nova Scotia.

Maximum Press . . .
founded in 1992, specializes in publishing books that help readers apply technology profitably. Written in easy-to-read language for non-technical readers, Maximum Press titles are popular with executives, entrepreneurs, and consumers.

Maximum Press, 605 Silverthorn Road, Gulf Breeze, FL 32561
Direct Orders: 800.989.6733, source 613
Outside USA 850.934.4583
Email: moreinfo@maxpress.com

101 Ways to Promote Your Web Site by Susan Sweeney
518 pages, $42.00, Paper. 7 x 9 inches, 44 Figures. Companion Web site.
ISBN# 1-885068-45-X Publication date July 11, 2000.

Maximum Press titles are distributed by Independent Publishers Group
and are available at your local bookstore.




Hot Off the Press! "Going for Gold!" kick-starts speaking careers

Kick-start your speaking career by following these essential steps. Leave your competition in the dust with this state-of-the-art advice on marketing via your website. Going for Gold! covers the spectrum from getting started to developing a web marketing strategy. This cutting-edge information is invaluable to building your business.
  • Develop a dynamic promo kit. p. 12
  • Warm up your cold calls. p. 24
  • Maximize bookings by working with bureaus. p. 37
  • Implement your own PR campaign. p. 33
  • Determine what to charge and when you raise your fees. p. 44
  • Multiply yourself with products. p. 51
  • Form strategic alliances. p. 62
  • Increase traffic to your web site. p. 82
  • Find lists that target your prospects. p. 137
  • Implement an online PR campaign. p. 186

"Fabulous! A 'must read' for anyone looking to learn more about the industry and how to best focus their marketing energy."
Christine Moss, Idea Connection Speakers Bureau

"Going for Gold!" is outstanding! Content-rich and full of practical strategies."
Robin Sharma, author of "The Monk Who Sold his Ferrari"

"This book pierces the veil. It penetrates to the very soul of speaking."
Burt Dubin, Speaking Success System



Maximum Press announces "Internet Marketing for Your Tourism Business"

Internet Marketing for Your Tourism Business
Proven Techniques for Promoting Tourist-based
Businesses Over the Internet

By Susan Sweeney, CA, CSP
Dartmouth, NS/10-01-00 - Maximum Press is proud to announce the upcoming book Internet Marketing for Your Tourism Business by Susan Sweeney. The number of people turning to the Internet for vacation and travel planning has increased by more than 300% over the past four years and that explosive growth continues today. Consumer spending in the online travel industry is expected to climb to $30 billion by 2001.

That's why tourism businesses have flocked the Internet in record numbers. But as many individuals have already found out, it's not enough to just put up a web site. You must also know how to attract tourists to your web site and more importantly how to convert your web site visitors into paying customers. In Internet Marketing for the Tourism Business, recognized Internet marketing expert and professional speaker, Susan Sweeney offers many proven techniques for succeeding in both.

This combination book/web site is full of practical tips, tools, techniques, resources, and step-by-step strategies to help tourism operators increase their bookings. It will help operators increase their web site traffic while converting curious visitors into paying customers. Each chapter is laid out as a stand-alone entity, so they can begin implementing their online tourism promotion strategy immediately. Country inns, bed and breakfasts, hotels, motels, theme parks, adventure tours, campgrounds, tour operators, outdoor adventures, fishing camps, guides and outfitters will all find this book invaluable in developing their online strategies. Whether a tourism business already has a web site or they are just starting out, they stand to dramatically increase profits through the proven techniques shared in this book.

A password necessary for accessing the book’s companion web site is included with each book. This innovative "members only" site provides the reader with the latest tourism Internet marketing news, expanded information, and other online marketing resources.

Early Praise for Internet Marketing for Your Tourism Business:
"Absolutely fabulous! Susan is the very best resource for tourism Internet marketing"
Dennis Campbell, Vice President, Atlantic Tours & Ambassadors

"Susan Sweeney’s savvy has been a God-send to our organization. This book provides the kind of information necessary to take us to the next level."
Jim Duggan, Wild Goose Lodge

" . . . 'Internet Marketing for Your Tourism Business' provides beneficial information on how to integrate our web site into all aspects of our business from marketing and sales to customer service and administration."
Liz Smith, President and CEO, Gray Line Worldwide

Susan Sweeney . . .
is the president of Connex Network Incorporated, an international Internet marketing and consulting company located in Dartmouth, Nova Scotia. The real world experience Susan has gained by promoting many commercial Internet projects has made her a recognized expert in site marketing and promotion. She is a frequent speaker at Internet marketing events, seminars, workshops, and conferences. Born in St. John’s Newfoundland, today Susan resides in Dartmouth, Nova Scotia along with her husband and three children.

Maximum Press . . .
founded in 1992, specializes in publishing books that help readers apply technology profitably. Written in easy-to-read language for non-technical readers, Maximum Press titles are popular with executives, entrepreneurs, and consumers.

Maximum Press, 605 Silverthorn Road, Gulf Breeze, FL 32561
Direct Orders: 800.989.6733, source 613
Outside USA: 850.934.4583
Email: moreinfo@maxpress.com

Internet Marketing for Your Tourism Business by Susan Sweeney
562 pages, $56.75, Paper. 7 x 9 inches. Companion web site. ISBN# 1-885068-47-6 Publication date September 15, 2000.

Maximum Press titles are distributed by Independent Publishers Group
and are available at your local bookstore.

 
 
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