Susan Sweeney
susan@susansweeney.com
Toll Free Phone: 1 (888) 274 0537
Phone: (902) 468-2578
Fax: (902) 860-4468
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Internet Marketing Speaker Susan Sweeney Suggested Topics



Past, Present and Future Trends of Online Marketing

Is your online presence keeping current with consumers' expectations? Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will review the life cycle of travel and tourism web sites, blogs, social media and mobile - the past, present and future - that are becoming the benchmarks of a successful Web presence and Internet marketing. This session is a must for all travel industry professionals who want to see how your online presence measures up, learn what you have to do to catch up and learn what you have to prepare for in the future.

Great Online Gadgets, Tools, Resources

In this fast paced session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Businesswill take you on a whirlwind tour of the latest and greatest online tools and resources (most of them free) that you can use to market more effectively, wow your web site, social media and mobile visitors, improve your conversion, save time and do more business. Don’t miss this session!

What does the Future of Tourism Marketing Look Like

Are you ready? Forewarned is forearmed they say. Many emerging online opportunities and technologies will change the way the travel industry attracts, engages and services it's potential customers. In this trip into the future Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will provide you with a glimpse into the experience of the future traveller. This session is a must for all travel and tourism industry professionals who want to be prepared for the future.

Formula for Social Media Success

There is a formula for having success with social media. Choosing the right social media venues, setting up your account so that is branded and search engine optimized, growing your fans, followers, subscribers and knowing what types of posts or tweets will bring leverage and conversion are only a few of the elements discussed in this “not to be missed” session. In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you through the formula for social media success.

Developing Your Social Media Strategy

Many travel and tourism organizations are participating in social media but getting very limited results. The reason is that they don’t have a well thought out strategy that ties in to their objectives and target markets. In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you through the process of developing and documenting a realistic and effective social media strategy.



FaceBook, YouTube, Twitter .. oh my! Social Media seems to be everywhere! What's a Marketer to do?

There are so many new and exciting opportunities opening up in the face of the social media boom it's hard to know where to start. What's hype and what actually generates revenue? Let Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business and Internet marketing expert, shed some light on all of the new advances in social media marketing. Get "in the know" as she talks about marketing and conversion using Twitter, Facebook, LinkedIn, YouTube and a whole lot more!

FaceBook Marketing

Facebook .. Profiles, Pages, Groups, Ads, Apps. iFrames, Custom Welcome Tabs - Which of the FaceBook marketing opportunities (if any) is right for your business? Having your own page and building your fans and community? Targeted demographic, geographic or keyword advertising? Leveraging with a custom app? Incorporating iFrames so booking can be done within Facebook? In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will help you break through the social media noise and walk you, using plain English, step-by-step through the process of deciding what is right for your business and how to use it effectively. Leave with immediately implementable strategies and techniques to do more business online using Facebook.

To Tweet or Not To Tweet

Twitter is one of the fastest growing social media applications online today. But how can an app that allows you a maximum of 140 characters (I've used 115 in this description so far) be such a powerful marketing tool? In this session Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will give you the "straight goods" on Twitter. How to determine whether it is appropriate for your business...how tourism businesses are using Twitter to communicate with potential customers and increase their business revenues..how to grow your "followers". Take home tips, tools, techniques and resources to maximize the marketing potential of Twitter as part of your marketing mix.

Secrets of Search Engine Success

85% of Internet users doing their travel research online search .. through Google, Facebook, TripAdvisor, YouTube, etc. Most rarely go beyond the first 10 results listed. Social media has changed the game making search optimization more important than ever. To benefit from this tremendous traffic opportunity you have to make sure your site is designed to be search engine friendly and you are taking advantage of the opportunities for search optimization in all the areas you have a presence. Susan Sweeney, Internet marketing expert and author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business will discuss the popular search engines and sites and their ranking criteria, provide you with tips, tools, techniques and resources to optimize your search engine placement, and discuss pay-per-click opportunities.

50 Ways to increase your Hotel Revenue Online MegaSession

Want to increase the revenue for your hotel? In this mega-session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will reveal today 50 easy ways to increase your online revenue that you can implement tomorrow. Create a season of No Vacancy with the tips you will learn in this session and leave your competition in the dust.

Web Site and Social Media Report Card Workshop

In this hands-on workshop participants will review and grade their own web site and social media. In a computer lab environment, Susan Sweeney, author of 8 books on Internet Marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk participants through her web site/social media critique. Participants will be provided with a Web Site and Social Media Report Card on which to mark their grade for each of the elements. We will go through each of the elements step-by-step, identifying what should or should not be on their websites/social media and participants will compare it against their own web site/social media on their computer in the lab. We will walk through step-by-step what the marking grade is for each element and why. At the end of this session, participants will tally their mark, understand why they got the grade they did, but, more importantly have a complete checklist of what they have to do to have a fantastic web site/social media presence that will exceed consumers’ expectations and bring them more business. Throughout the workshop, as time permits, Susan will provide one-on-one feedback to attendees on their web sites/social media.

Can't make up your mind? Want them all? Susan will customize a session for you or you might want to go to a SuperSession, pre-conference workshop, half day or full day workshop, Susan's 2 day Internet Marketing Bootcamp, Susan’s 2 day Social Media Bootcamp or even have Susan do these and other Internet marketing topics as a live webinar series. Talk to Susan 888-274-0537.

 
 
What People are Saying:
"Clear, engaging speaker.Timely topic. Lots of \"new to me\" information."
-Mr. C Lee, Boal Mansion Museum
 
 
 
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