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The e-Business Formula for Success
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Susan Sweeney, the e-Expertstore
The e-expert is literally at your fingertips. Peruse our store for a wide selection of Susan's books, Susan's webinars, Susan's seminars on CD.

Within a few hours of picking up one of Susan's books, you'll be amazed at how simple it is to implement her strategies and put your site to work for you!

Susan's Books

Latest Releases:

book book
101 Ways to Promote
YourReal Estate
Web Site

 
 
For a quick overview of her books, see the list below.

101 Ways to Promote Your Website Book The e-Business Formula for Success Book 101 Internet Businesses You Can Start from Home Book Internet Marketing for Your Tourism Business Book Going for Gold Book
101 Ways
to Promote
Your Web
Site
The
e-Business
Formula for
Success
101 Internet
Businesses
You Can Start
from Home
Internet
Marketing for
Your Tourism
Business
Going for Gold Third Generation
Internet Marketing
Strategies for
Online Success
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
This book is for businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Read more...

101 Ways to Promote Your Web Site (6th edition)
This 400 page book is filled with great Internet marketing tips, tools, techniques and resources to help you increase traffic to your web site. More info.
The e-Business Formula for Success
If you're wondering how to make your business work for you online, this'll definitely do the trick. More info.
101 Internet Businesses You Can Start from Home
Great home business suggestions at your fingertips. More info.
Internet Marketing for Your Tourism Business
New version coming in June! More info.
Going for Gold
A complete online and off-line marketing strategy for professional speakers, trainers and facilitators. More info.

 

Search Engine Optimization Training Program

This Search Engine Optimization & Placement Training program includes 6 - 1hr educational CDs with audio, video and searchable index. Popular topics include:
  • How to identify the top search engines
  • The methodology to make your site search engine friendly
  • The key elements in the search engine ranking criteria
  • The key elements of web site design that accommodate the search engines
  • How to reverse-engineer your competition to see how they got the search engine placement they did
  • All about meta tags – why they are important, which ones are important, and how to develop them
  • All about ALT tags and their importance with search engines
  • All about Title tags and their importance with search engines
  • How to determine your most important keywords
  • Where these keywords should be placed, how often they should be repeated
  • Questions to ask a company that offers search engine optimization services
  • The problems with frames and search engines
  • The problem with Flash and rich media and search engines
  • How and where to submit your site for inclusion with the popular search engines
  • The latest Pay-To-Play strategies
  • How the search engine pay-per-click and sponsored listing systems work
  • How to pay-to-play with a limited budget
  • Where your listings will appear when you pay-to-play
  • How to monitor and tweak your listings for maximum return
  • How to advertise on related content sites
  • How to select appropriate keyword phrases for your campaign
  • Tactics to improving landing page conversion
  • How to develop copy to improve your click-thru
  • Great Internet Resources to help you in the Search Engine Optimization and PPC process

Internet Marketing Training program

 

This Internet Marketing Training program includes 20 educational CDs with audio, video and searchable index on the following topics:

  • E-Business Myths and Models
  • Web Site Design and Development Methodology
  • 50 Point Web Site Design Critique
  • Designing your site for Search Engine Friendliness
  • Search Engine and Directory Submission
  • Generating Repeat Traffic
  • Permission Marketing
  • Viral Marketing
  • Developing your Internet Marketing Strategy - Methodology
  • E-Mail, Signature Files and Autoresponders
  • Newsletter Marketing
  • Private Mail List Marketing
  • Public Mail List Marketing and Direct Mail List Marketing
  • Anti-spam and Privacy Legislations
  • Online Advertising
  • Links, Link Popularity, Links Relevancy, Meta-Index
  • Media Relations and E-Zine Marketing
  • Partnering, Cross Promotion and Revenue Generation
  • Web Traffic Analysis and Web Metrics
  • Future Trends

Susan's Webinars

Webinars are an excellent way to increase your knowledge without having to leave your office! You will save time and money by joining one of Susan Sweeney's dynamite Tourism Internet Marketing Webinars.Webinars are online seminars with full audio and video.

Three ways to get information:

  • Live Webinar Sessions - These are done live with Susan over the Internet and you have the opportunity to ask questions.
  • Webinars on CD – Purchase the CD to review as often as you like or have available for others in your office.
  • Online Webinars – You can take this seminar now. Once you purchase you will be provided with a link to take this course with audio and video over the Internet immediately.
   
Session 1. Past, Present and Future Trends (click for details)
Register for the live Webinar on January 26th, 2007 - 12 p.m. EST
Order this Webinar on CD
   
Session 2. Web Site Design and Development Methodology (click for details)
Register for the live Webinar on February 9th, 2007 - 12 p.m. EST
Order this Webinar on CD
   
Session 3-8: The 6 week series - Secrets of Search Engine Success (Feb 23 - Mar 30)
   
  Week 1: Search Engine Optimization Methodology (click for details)
  Register for the live Webinar on February 23rd, 2007 - 12 p.m. EST
  Order this Webinar on CD
 
  Week 2: Designing Your Site to be Search Engine Friendly (click for details)
 
  Register for the live Webinar on March 2nd, 2007 - 12 p.m. EST
  Order this Webinar on CD
 
  Week 3: Link Popularity and Link Relevancy and Search Engine Positioning
(click for details)
 
  Register for the live Webinar on March 9th, 2007 - 12 p.m. EST
  Order this Webinar on CD
 
  Week 4: What else is in the search engine algorithm (click for details)
  Register for the live Webinar on March 16th, 2007 - 12 p.m. EST
  Order this Webinar on CD
 
  Week 5: Search Engine and Directory Submission (click for details)
 
  Register for the live Webinar on March 23rd, 2007 - 12 p.m. EST
  Order this Webinar on CD
 
  Week 6: Pay-Per-Click & Sponsored Listing with the Search Engines
(click for details)
 
  Register for the live Webinar on March 30th, 2007 - 12 p.m. EST
  Order this Webinar on CD
   
Session 9: Web Site Critique (click for details)
 
Register for the live Webinar on March 9th, 2007 - 2 p.m. EST
Order this Webinar on CD
   
Session 10: Generating Repeat Traffic (click for details)
 
Register for the live Webinar on May 8th, 2007 - 2 p.m. EST
Order this Webinar on CD
   
Session 11: Interactive Mapping (click for details)
Register for the live Webinar TBA

   
Register for the live Webinar May 25th, 2007 - 12p.m. EST
Order this Webinar on CD
   
Session 13: Blogs, Wiki's & RSS Feeds (click for details)
 
Register for the live Webinar TBA

   
Session 14: Permission Marketing (click for details)
 
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 15: Viral Marketing (click for details)
 
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 16: Private Mail List Marketing (click for details)
 
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 17: Media Relations & eZine Marketing (click for details)
 
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 18: Revenue Generation, Partnering & Cross Promotion (Click for details)
 
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 19: Effective marketing with Landing Pages (click for details)
 
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 20: Mobile Marketing (click for details)
 
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 21: Web Traffic Analysis & Web Metrics (click for details)
Register for the live Webinar TBA
Order this Webinar on CD
   
Session 22: Future Trends (click for details)
Register for the live Webinar TBA
Order this Webinar on CD
   

 

Complete 22 Webinar Program
You can register for the complete 22 webinar program to save money and ensure your seat (space is limited to 50 participants) or register individually. more info



Susan's Internet Marketing Bootcamps

There are currently no Scheduled 2-Day Tourism Internet Marketing Bootcamps

Would you like a Bootcamp to come to your location? Drop us an e-mail and we will let you know how you can go about making it a reality.

   

Susan's Mentoring/Coaching program

The investment for this program is $1,000. per month with a 6 month minimum.

What do you get for your investment?

1. Up to 3 hours in the first month which will enable Susan to:

  • do a preliminary review of your site and your Internet marketing strategy,
  • review the resources you have (human and financial) to devote to Internet marketing,
  • discuss with you the main areas you want to address,
  • and map out a plan to achieve your online success

2. Scheduled regular virtual meetings with Susan as agreed. These meetings will be by telephone, online meeting room or email to review progress, plan activities, discuss options and/or have general Internet marketing discussion.

3. Education – You will receive a Susan Sweeney Seminar on CD twice a month. Each Seminar on CD will address a different Internet Marketing topic.

4. Attendance at one of Susan’s 2 Day Internet Marketing Bootcamps at a 50% discount.

5. A copy of 101 Ways to Promote Your Web Site.


Also, please see how you can profit from promoting these bootcamps, webinars, seminar on CD and books on your site through our affiliate program


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