 
The
e-expert is literally at your fingertips. Peruse our store for a wide
selection of Susan's books, Susan's webinars, Susan's seminars on CD.
Within a few hours
of picking up one of Susan's books, you'll be amazed at how simple it
is to implement her strategies and put your site to work for you!
Susan's
Books
Latest Releases:
For a quick
overview of her books, see the list below.
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Search Engine Optimization
Training Program
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This
Search Engine Optimization & Placement Training program
includes 6 - 1hr educational CDs with audio, video and searchable
index. Popular topics include:
- How to identify the top search engines
- The methodology to make your site search engine
friendly
- The key elements in the search engine ranking
criteria
- The key elements of web site design that
accommodate the search engines
- How to reverse-engineer your competition to see
how they got the search engine placement they did
- All about meta tags – why they are
important, which ones are important, and how to develop them
- All about ALT tags and their importance with
search engines
- All about Title tags and their importance with
search engines
- How to determine your most important keywords
- Where these keywords should be placed, how often
they should be repeated
- Questions to ask a company that offers search
engine optimization services
- The problems with frames and search engines
- The problem with Flash and rich media and search
engines
- How and where to submit your site for inclusion
with the popular search engines
- The latest Pay-To-Play strategies
- How the search engine pay-per-click and sponsored
listing systems work
- How to pay-to-play with a limited budget
- Where your listings will appear when you
pay-to-play
- How to monitor and tweak your listings for maximum
return
- How to advertise on related content sites
- How to select appropriate keyword phrases for your
campaign
- Tactics to improving landing page conversion
- How to develop copy to improve your click-thru
- Great Internet Resources to help you in the Search
Engine Optimization and PPC process
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Internet Marketing
Training program
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This Internet Marketing Training program includes
20 educational CDs with audio, video and searchable index on the
following topics:
- E-Business Myths and Models
- Web Site Design and Development Methodology
- 50 Point Web Site Design Critique
- Designing your site for Search Engine Friendliness
- Search Engine and Directory Submission
- Generating Repeat Traffic
- Permission Marketing
- Viral Marketing
- Developing your Internet Marketing Strategy -
Methodology
- E-Mail, Signature Files and Autoresponders
- Newsletter Marketing
- Private Mail List Marketing
- Public Mail List Marketing and Direct Mail List
Marketing
- Anti-spam and Privacy Legislations
- Online Advertising
- Links, Link Popularity, Links Relevancy, Meta-Index
- Media Relations and E-Zine Marketing
- Partnering, Cross Promotion and Revenue Generation
- Web Traffic Analysis and Web Metrics
- Future Trends
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Susan's Webinars
Webinars are an excellent way to increase your
knowledge without having to leave your office! You will save time and
money by joining one of Susan Sweeney's dynamite Tourism Internet
Marketing Webinars.Webinars are online seminars with full audio and
video.
Three ways to get information:
- Live
Webinar Sessions - These are done live with Susan over
the Internet and you have the opportunity to ask questions.
- Webinars on
CD – Purchase the CD to review as often as
you like or have available for others in your office.
- Online
Webinars – You can take this seminar now. Once
you purchase you will be provided with a link to take this course with
audio and video over the Internet immediately.
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Complete 22 Webinar
Program
You can register for the complete 22 webinar program to save money and
ensure your seat (space is limited to 50 participants) or register
individually. more info
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Susan's
Internet Marketing Bootcamps
There
are currently no Scheduled 2-Day Tourism Internet Marketing Bootcamps
Would you like a Bootcamp to come to your location?
Drop us an e-mail
and we will let you know how you can go about
making it a reality.
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Susan's
Mentoring/Coaching program
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The investment for this program is $1,000. per
month with a 6 month minimum.
What do you get for your investment?
1. Up to 3 hours in the first month which will
enable Susan to:
- do a preliminary review of your site and your
Internet marketing strategy,
- review the resources you have (human and financial)
to devote to Internet marketing,
- discuss with you the main areas you want to address,
- and map out a plan to achieve your online success
2. Scheduled regular virtual meetings with Susan as
agreed. These meetings will be by telephone, online meeting room or
email to review progress, plan activities, discuss options and/or have
general Internet marketing discussion.
3. Education – You will receive a Susan
Sweeney Seminar on CD twice a month. Each Seminar on CD will address a
different Internet Marketing topic.
4. Attendance at one of Susan’s 2 Day
Internet Marketing Bootcamps at a 50% discount.
5. A copy of 101 Ways to Promote Your Web Site.
Also, please see
how you can profit from promoting these bootcamps, webinars, seminar on
CD and books on your site through our affiliate
program
Know of anyone who might enjoy this site or benefit
from our store? Let them know!
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