Description:

Private Mail Lists are an essential element in your Internet Marketing arsenal. Your private mail list enables you to communicate with your target market on an ongoing basis. It is used as a tremendous vehicle for building relationships and building web site traffic. Using your private mail list you will build your community online.

In the olden days (last year) people used their e-mail programs to manage their e-mail campaigns. This just doesn’t cut it anymore. These days it’s all about personalization, segmentation, targeting, reporting and measuring. You need to have to tools to run an effective mail list, mail list campaigns and track the results.

New tools pop up every day. New bells and whistles are added to existing programs. The spam filters are having a significant impact on what’s getting through and what’s not.

This session will address all your questions (and some you hadn’t thought about yet) on mail list marketing.

You will learn:

In this session you will learn:
· Why Mail List marketing is critical
· What Mail List option is right for you – your own software, ASP model, outsourcing to a third party
· What should be in your contract if you choose to outsource
· What features you are looking for in mail list software
· How to learn more about your recipients interests and build their profile
· How to manage your list
· How to cleanse your list
· How to promote your list
· What is CRM and why does it matter
· What impact are the spam filters having on my mail list marketing