Description:

There is a tremendous opportunity in partnering with non-competing organizations who have the same target market that you do to achieve a much broader reach and exposure at a proportion of the usual cost. I will walk you through a number of different examples of fantastic partnering opportunities you can implement.

Everybody is being hit with having to do more with less, declining budgets and looking for dollars to purchase the necessary tools and resources to do their online marketing effectively. Destination Marketing Organization (DMO) sites have to balance member benefits and revenue generation. Hotels and attractions should ensure they take full advantage of DMO site opportunities given their targeted traffic. For this session Susan has done comprehensive research on travel and tourism web sites worldwide and will provide you with ideas and examples so that you can make your DMO site a great one for revenue generation but also one that provides great benefits and exposure for your members. Hotels and attractions will see how to get the most benefit from participating with DMO sites.

Susan will help you recognize possible partnering opportunities, identify new revenue generating ideas and assist you in creating a list of benefits you can offer to your members.

You will learn:

In this session you will learn:
· Benefits of partnering
· Benefits of cross promotion
· Specific partnering opportunities that will provide a win/win for both parties
· Specific revenue generating opportunities on your web site
· Specific partnering opportunities online to reduce costs for all parties involved
· Tips, tools, techniques and resources for partnering
· Tips, tools, techniques and resources for revenue generation through your web site
· Great Internet Resources