Description:

Yesterday internet marketers were interested in generating traffic to our web sites and converting web site visitors to paying customers.

Today it’s all about traffic analysis and measurement, Internet marketers want to know where their traffic is coming from, where their visitors were immediately prior to their site, if they came through a search engine they want to know what keyword was searched on, how and where they entered the site, where they traveled throughout the site, how long they stayed, what page they were on just prior to leaving the site and where they went after they left the site. This information provides extremely valuable marketing data which will influence the ongoing marketing activities.

Today, as well, Web metrics are extremely important. Internet marketers want to know what their Return on Investment is for their various campaigns. They want to know statistics like the Cost per Customer, Cost per Campaign, Gross and Net Profit per Campaign, etc.

In this session we’ll discuss the hot topics related to Web Traffic Analysis and Web Metrics.

In this session you will learn:
· What web traffic analysis is and how to use it
· Popular web traffic analysis software and how to access it
· Which web traffic reports are most important
· What web metrics or measurements are hot these day
· How to do some of the calculations
· Tips, tools, techniques and resources related to web traffic analysis and web metrics
· Great Internet resources