Description:

Is your web site keeping current with consumers' expectations? In this session I will review the life cycle of tourism web sites - the past, present and future. This session is a must for all tourism industry professionals who want to know how their site measures up, what they have to do to catch up and what they have to prepare for in the future.

The way people research and buy travel related products and services has changed dramatically over the last 10 years. This is a fast changing world. In this discussion I will provide you with some insight into what’s around the corner in terms of technologies, functionalities and web site content elements that will change the way research and purchasing will be done in the near future. I will also discuss some issues that will change the way we market online over the next few years. Forewarned is forearmed they say!

In this session you will learn:

· The way we were
· What todays current reality is in terms of web sites and Internet marketing
· What the future will hold
· What’s happening in terms of wireless
· What’s happening with new products
· What’s new or coming in travel related value-added services
· What’s new or coming in terms of travel web sites
· What’s new or coming in terms of travel related technologies
· Internet tips, tools, techniques and resources to stay ahead of the curve
· Great Internet Resources