Susan Sweeney - Generating Repeat Traffic

WEBINARS

Pay Per Click & Sponsored Listing with the Search Engines

Description:

You have designed your site to be search engine friendly, you’ve submitted to the search engines and directories but you’re not seeing enough traffic from the search engines – you know you could do better if you had top position for some of your important keyword phrases. In this session I will walk you through the search engine Pay-per-click and sponsored listing opportunities.

In the whole “pay-to-play” search engine process there are many great opportunities here that don’t have to cost an arm and a leg.

I’ll talk about where to pay-to-play, how to select appropriate keyword phrases, how to maximize your participation, and how to monitor your search engine placement. I’ll also provide you with some great resources to stay current on the latest developments with the search engines and directories.

You will learn:

How to pay-to-play with a limited budget
Where your listings will appear when you pay-to-play
How to monitor and tweak your listings for maximum return
How to advertise on related content sites
How to select appropriate keyword phrases for your campaign
Tactics to improving landing page conversion
How to develop copy to improve your click-thru
Great Internet Resources to help you in the Search Engine Submission process

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