Susan Sweeney
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Search Engine and Directory Submission


So your site is designed to be search engine friendly and now you’re ready to secure your place at the top of the search engines. In this session I will walk you through the search engine submission, directory submission and crawler submission process. Like the lottery – you can’t win it if you’re not in it!

I will also enlighten you on the whole “pay-to-play” search engine process – there are many great opportunities here that don’t have to cost an arm and a leg. I’ll also talk about some of the marketing opportunities in the non pay-to-play search engines and directories.

I’ll talk about tools to monitor your search engine placement so you’ll know when to “tweak and re-submit” to what search engines. I’ll also provide you with some great resources to stay current on the latest developments with the search engines and directories.

In this session you will learn:

· How to register with the popular search engines
· How to prepare, prepare, prepare before submitting to the directories
· How to monitor your search engine placement for your important keywords
· How to pay-to-play with a limited budget
· How the pay-to-play systems work
· How to capture eyeballs in the non-pay-to-play search engines
· Why automatic submissions don’t work
· Questions to ask a company that offers search engine submission services
· Great Internet Resources to help you in the Search Engine Submission process

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What People are Saying:
"All the tools at the end should be a separate workshop. It was awesome but we were already on overload. Can we do that again some day?"
-Nancy Noll, The Queen Bed and Breakfast
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