Description:

People do business online and offline with people they know and trust. You do not usually close the deal on the first web site visit. A very important objective with your web site is to have web site visitors return again and again. It doesn’t happen by chance. There are many ways you can encourage and generate repeat traffic. You want to “keep ‘em coming back”.

In this session we will discuss the many, many web site elements that could be incorporated to assist you with repeat traffic generation. I’ll also provide you with some tips that will allow you to leverage the most marketing impact with every repeat traffic generator you use.

You will learn:

· The importance of repeat traffic generators
· How to identify the types of repeat traffic generators that will work best with your target market
· Many types of repeat traffic generators and how to leverage them for the maximum marketing value
· The value of “Calls to Action”
· The 4 essentials for every repeat traffic generator
· How to monitor and measure the results of your repeat traffic generators
· Great Internet Resources