Description:

Permission marketing is a critically important element of every Internet Marketing Strategy. There are really only 2 ways to do more business online – have more people receive your offer or improve your conversion ratio. The only way to have more people receive your message is by increasing your database. The only way to increase your database is to have more people give you permission to send them e-mail. These days you can very quickly end up on a Blacklist by sending out unsolicited e-mail.

Permission marketing doesn’t happen by chance. You have to make it easy for them to give you permission. You have to give them a reason to give you permission. You have to have a structure in place to keep the profile of the person giving you the permission so you can learn more about them over time so you can send more targeted and valuable e-mails to them in the future, thus improving your conversion ratio. There is a lot to doing permission marketing right.

You will learn:

In this lesson you will learn:
· What is permission marketing
· Why it is a critically important element in Internet marketing
· How permission marketing works
· How I can incorporate permission marketing throughout my web site
· How I can incorporate permission marketing through other markets that have my target market as their visitors
· How I can incorporate permission marketing through my outbound Internet marketing activities
· How I can incorporate permission marketing offline
· What’s happening these days with opt-in, opt-out and double opt-in
· Tips, tools, techniques and resources related to permission marketing
· Great Internet Marketing Resources