Developing Your Internet Marketing Strategy - Methodology

Description:

Building a dynamite web site is just the first step to online success. Having a great web site is like having a great brochure. A great brochure does you no good if it sits in the bottom drawer of your salespersons desk. The same is true of your web site…you can have the best web site in the world but it will do you no good if no one knows its there. You have to have a strategy to reach your target market online and encourage them to visit your web site.

In this session I will share with you the methodology to develop your Internet Marketing Strategy. You will learn, not only “how to” develop this strategy but also “how to” develop your implementation and maintenance schedule, “how to” monitor what works and what doesn’t, “how to” tweak and enhance your Internet Marketing strategy over time.

In this session you will learn:
· How to develop your Internet Marketing Strategy
· How to select the appropriate Internet Marketing techniques to include in your strategy
· How to measure your success
· How to organize your Internet Marketing activities to ensure everything gets done
· Tips on what to outsource and what to do in-house
· Tips, tools, techniques and resources to assist you in developing the most appropriate Internet Marketing Strategy for your business
· Great Internet Resources

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